{"id":1001,"date":"2026-08-12T10:00:00","date_gmt":"2026-08-12T10:00:00","guid":{"rendered":"https:\/\/www.nakdigitech.com\/blog\/?p=1001"},"modified":"2026-08-13T07:39:38","modified_gmt":"2026-08-13T07:39:38","slug":"texas-roofing-insurance-deductible-website-illegal","status":"publish","type":"post","link":"https:\/\/nakdigitech.com\/blog\/texas-roofing-insurance-deductible-website-illegal\/","title":{"rendered":"Texas roofers: the deductible line on your website may be illegal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Texas does not license roofing contractors. There is no state board, no licence number, no public register. For a homeowner trying to tell a good roofer from a bad one, there is nothing official to check.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That absence is exactly why the state regulates what roofers may <em>say<\/em> instead. And one of the most common sentences on Texas roofing websites sits on the wrong side of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The rule<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/statutes.capitol.texas.gov\/Docs\/IN\/htm\/IN.707.htm\">Texas Insurance Code Chapter 707<\/a> prohibits a roofing contractor from advertising or promising to pay, waive, absorb, rebate or otherwise offset an insurance deductible. Reported penalties run to a fine of up to $2,000 and up to six months in jail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth being precise about what is caught, because contractors often assume a rewording solves it. These are all the same offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>&ldquo;We&#8217;ll cover your deductible&rdquo;<\/li>\n\n\n<li>&ldquo;No out-of-pocket cost to you&rdquo;<\/li>\n\n\n<li>&ldquo;Insurance pays 100%&rdquo;<\/li>\n\n\n<li>&ldquo;We&#8217;ll work with your deductible&rdquo;<\/li>\n\n\n<li>&ldquo;Free roof if you&#8217;re approved&rdquo;<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If the homeowner reads it as &ldquo;I will not pay my deductible&rdquo;, changing the phrasing does not change the substance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The second rule people miss<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/statutes.capitol.texas.gov\/Docs\/IN\/htm\/IN.4102.htm\">Insurance Code &sect;4102.163<\/a> restricts a contractor from acting as a public insurance adjuster on a property they are contracted to repair. In practice that means being careful about what you claim to do with the insurer &mdash; &ldquo;we handle your claim for you&rdquo; and &ldquo;we negotiate with your adjuster&rdquo; are riskier phrases than they sound.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Documenting damage, meeting the adjuster on site and providing an estimate is normal contractor work. Representing the homeowner in the claim is not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to say instead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The honest version converts better anyway, because it makes you the credible one in a category people are warned about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Free inspection with a written report, photographs included<\/li>\n\n\n<li>We document the damage properly so your claim is supported<\/li>\n\n\n<li>We meet your adjuster on site<\/li>\n\n\n<li>Clear written estimate before anything starts<\/li>\n\n\n<li>Deductible explained in plain English &mdash; what it is and when it is due<\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That last one is genuinely useful. Plenty of homeowners do not understand how a deductible works on a storm claim. Explaining it is a service, and it separates you from whoever is promising to make it disappear.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why this matters more after a storm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hail event brings out-of-area crews with ad budgets a local roofer cannot match. They leave; you do not. The homeowner comparing you against them has no state licence to check, so what they have is your website &mdash; and a site making an illegal offer reads exactly like the operator they were warned about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Audit your own copy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open your site and search it for the word &ldquo;deductible&rdquo;. Check the homepage, storm damage page, any landing pages from old ad campaigns, and your Google Business Profile description. It usually turns up in more than one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We rewrite this as a matter of course &mdash; here is how we structure a compliant roofing site for <a href=\"https:\/\/nakdigitech.com\/blog\/website-design-for-roofers-paris-tx\">roofers in Paris, TX<\/a>, and the <a href=\"https:\/\/nakdigitech.com\/blog\/seo-for-roofers-paris-tx\">SEO side of the same problem<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We build websites, we are not your lawyer or your licensing board. Rules change and enforcement varies. Confirm your own obligations with the relevant authority before relying on anything here.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;We&#8217;ll cover your deductible&rdquo; is one of the most common lines on Texas roofing websites. It is also prohibited by state law, with reported penalties of a $2,000 fine and up to six months in jail.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-licensing-compliance"],"_links":{"self":[{"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/posts\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":1,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/posts\/1001\/revisions"}],"predecessor-version":[{"id":1008,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/posts\/1001\/revisions\/1008"}],"wp:attachment":[{"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/media?parent=1001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/categories?post=1001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nakdigitech.com\/blog\/wp-json\/wp\/v2\/tags?post=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}