Most Texas air conditioning contractors know the licence number belongs on the truck and the paperwork. Fewer realise the rule is written to cover advertising generally, which is where the website comes in.
What the rule says
Under 16 TAC Chapter 75, advertising by an air conditioning and refrigeration contracting company that solicits business must include the licence number of the affiliated licensee. The rule lists seven specific exceptions — small promotional items and the like — and a website is not among them.
So a site that exists to bring in air conditioning work needs the number on it. Confirm your own position with TDLR, but the plain reading is not ambiguous.
TACLA or TACLB — say which
The class matters to a commercial customer and almost no website mentions it:
- TACLA — unlimited. No cap on system size.
- TACLB — residential and light commercial, under 25 tons cooling and under 1.5 million BTU heating.
A facilities manager sizing a rooftop unit needs to know which one you hold before they call. Stating it plainly filters out enquiries you cannot serve and wins the ones you can.
Where it goes
- Footer of every page, as plain text
- Contact page, next to the form
- Anywhere you run paid ads that point at a landing page — the landing page is advertising too
- Your Google Business Profile description
As with any credential, put it in text rather than inside a logo image. A number a customer cannot copy is a number that does not build trust.
The bigger miss on most HVAC sites
While you are in there, look at whether the site separates repair from replacement. They are different customers at different stages: a no-cool call in August is a same-hour decision made on a phone; a system replacement is researched over days with a spouse and a calculator. One page trying to serve both usually converts neither.
In Paris, Texas — median household income $47,239 and median home value around $150,000 according to Census QuickFacts — replacement is a serious purchase. If you offer financing, the monthly figure belongs above the fold on that page, not in a sentence saying finance is available.
And the one nobody builds
The maintenance agreement page. It is the only HVAC category that does not spike with the weather, which makes it the thing you promote in April and October when nothing is breaking. It is usually the highest-return page on an HVAC site and the most neglected.
We build all three properly — see HVAC website design in Paris, TX and the seasonal SEO approach that goes with it.
We build websites, we are not your lawyer or your licensing board. Rules change and enforcement varies. Confirm your own obligations with the relevant authority before relying on anything here.