Cleanings keep the lights on; implants, ortho and cosmetic cases pay for growth. Most dental marketing chases new-patient volume when it should be engineering case mix.
Not every service matters equally in every industry. These are the four we lead with here, and we will tell you if one of them is not worth your money.
Separate, substantial pages for implants, Invisalign, veneers and full-arch — each with pricing guidance, financing, before-and-afters and clinician credentials.
Most dental searches are local and decided in the map results. Profile optimisation, review velocity and location pages do the heavy lifting.
Cosmetic dentistry is one of the few dental categories where Meta genuinely outperforms search — the demand is latent rather than active.
Review generation built into checkout, plus reactivation campaigns to lapsed patients, which is the cheapest new revenue in any practice.
Flat management fees in USD. Ad spend is separate and paid directly to the platforms — we never bill a percentage of your media.
Traffic is not the goal and neither are rankings. These are the five things that, in our experience, decide whether a dental marketing programme produces work worth having.
Ads and content weighted toward the treatments that fund the practice, rather than generic “new patient special” offers that attract discount seekers.
Financing options and price ranges on the page. Practices that hide pricing get more calls and far fewer bookings.
With consent, this is the highest-converting content in cosmetic dentistry by a wide margin.
A well-built recall and reactivation email flow typically outperforms months of new-patient acquisition spend.
A steady weekly flow of new reviews moves the map pack more than a large historic pile.
When someone in your area searches for what you do, you either appear in the top three results or you effectively do not exist.
Predictable enquiry flow instead of feast-and-famine referral cycles, with the volume tied to what you can actually service.
Reviews, credentials and useful content mean prospects arrive already believing you are credible, which shortens the sale.
Better targeting, better landing pages and better tracking mean the same budget produces more customers each quarter.
Every account, dashboard and asset is created in your name. Nothing is rented from an agency.
Call tracking, CRM matching and clean analytics so you can stop guessing which half of the budget is wasted.
Sparingly. Discount offers attract discount-sensitive patients who rarely accept high-value treatment plans. We would rather lead with credibility and financing.
Yes, documented written consent, and it must be specific to marketing use. We will not publish clinical imagery without it.
For a single-location practice it is usually the single most valuable digital asset you own — more than the website.
Yes. We integrate review requests and recall flows with most major systems so they fire automatically rather than relying on front-desk memory.