Most accounts we inherit are over-segmented, under-fed and optimising toward the wrong conversion event. We simplify the structure, feed the algorithm clean signals, and put testing budget where it can teach us something.
No mystery line items. Here is exactly what we do and why each part earns its place.
Consolidating fragmented campaigns so the algorithm gets enough conversion volume per unit to actually learn.
Half of underperforming accounts are optimising to add-to-cart or form-view. We fix what the platform is told to chase, first.
Asset group segmentation by margin tier, brand exclusions and search term visibility — as much control as the black box allows.
A structured monthly test cadence on Meta with clear win criteria, so creative decisions stop being opinion-led.
Ads and pages built together. Sending high-intent traffic to a generic homepage is the most common money leak we find.
Feeding closed-won data from your CRM back into the ad platforms so bidding optimises toward revenue, not form fills.
We audit structure, signals, creative and landing pages before touching a single bid.
Consolidate, fix tracking, and set the account up so the platform can learn.
Creative and offer testing on a fixed cadence, with a decision rule agreed in advance.
Budget moves toward proven winners; underperformers are cut quickly rather than nursed.
The retainer model makes sense from roughly ₹1.5L/month in media spend. Below that, a one-off account restructure plus training your team usually delivers better value.
No. Percentage-of-spend pricing rewards us for spending more of your money, which is a bad incentive. We charge a flat monthly fee based on scope.
You do, always. We work inside your accounts under your billing. If we part ways, nothing goes with us.