Health is the most scrutinised category in search and the most regulated in advertising. Done properly it is also one of the most defensible — trust compounds in a way ad budgets cannot.
Not every service matters equally in every industry. These are the four we lead with here, and we will tell you if one of them is not worth your money.
Clinician-authored or clinician-reviewed content with credentials, citations and review dates. Health content without this simply does not rank any more.
Standard analytics and ad pixels on patient-facing pages create real compliance exposure. We configure tracking that measures performance without transmitting protected information.
Google Business Profiles per clinic and per practitioner where appropriate, plus location pages with genuine differences in services, staff and hours.
Healthgrades, Vitals, Zocdoc and Google all matter. We build the review flow into your patient journey and handle responses within privacy limits.
Flat management fees in USD. Ad spend is separate and paid directly to the platforms — we never bill a percentage of your media.
Traffic is not the goal and neither are rankings. These are the five things that, in our experience, decide whether a healthcare marketing programme produces work worth having.
Patients search symptoms and conditions long before they search for a provider. Owning those answers builds the trust that produces the booking.
Named clinicians, credentials, affiliations and review dates on every piece of medical content.
Online scheduling, insurance clarity and clear wait times. Most Healthcare sites lose more patients at the booking step than at the traffic step.
Patients search by clinic and by doctor. Both need to exist and both need to be genuinely distinct.
Ask at the right moment, never incentivise, and respond without ever confirming someone was a patient.
When someone in your area searches for what you do, you either appear in the top three results or you effectively do not exist.
Predictable enquiry flow instead of feast-and-famine referral cycles, with the volume tied to what you can actually service.
Reviews, credentials and useful content mean prospects arrive already believing you are credible, which shortens the sale.
Better targeting, better landing pages and better tracking mean the same budget produces more customers each quarter.
Every account, dashboard and asset is created in your name. Nothing is rented from an agency.
Call tracking, CRM matching and clean analytics so you can stop guessing which half of the budget is wasted.
Not by default, and standard implementations on patient-facing pages have led to enforcement action in the US. We configure server-side, de-identified tracking instead. Your compliance counsel should sign off on the final setup.
Many treatments yes, some are restricted and a few prohibited. We check your specific services against current policy during onboarding rather than after a disapproval.
Carefully — acknowledging a reviewer as a patient can itself be a privacy breach. We use response templates reviewed by Healthcare counsel that address the concern without confirming treatment.
Written or reviewed by them, with attribution. It is the difference between ranking and not ranking in this category.